Data Collection & Analysis

Focus Groups and Qualitative Data Collection

Serving as an important complement to traditional survey methodology, qualitative data can provide a richness not always attainable solely through quantitative methods. CSBR staff members have experience conducting in-depth interviews on a variety of topics.

In addition, CSBR staff members have received extensive training in focus group moderation and have experience moderating focus groups with a number of target audiences and topics. Focus groups can be especially useful in exploring unknown topic areas or developing effective questioning routes. Focus group findings can also serve as an important means of understanding seemingly paradoxical or confusing findings from quantitative data collection designs.

CSBR staff members can provide assistance with all stages of qualitative research including project design, recruitment of participants, interviewing and facilitation (as group moderator and/or assistant), transcription, analysis and synthesis of data, and report writing.